Styling is not simply tinkering about with designer frocks, would do well take a look at Venetia Scott's groundbreaking work. Well-known as a stylist in the fashion industry but she is also an amazing photographer. She's been styling the Marc Jacobs ad campaigns from the beginning with Juergen Teller (with whom were a couple and had a child together)
Now, with a crucial component of today's fashion vocabulary, it's hard to imagine that Scott's seemingly "anti-fashion" aesthetic was once considered shocking. But in the late 1980s, her unconventional work (imperfectly beautiful models shot in nondescript locations, wearing clothes that appeared incidental) was dubbed, somewhat caustically, "grunge" and later considered as "heroin chic".
On her democratic methodology, which involved using second-hand clothes and vintage finds, she adds "I wanted to create something that you could aspire to without it involving a lot of money. None of the stories I did was about having a nice bag or an expensive outfit."
I'm overwhelmed of such amount of talent this woman has. Yes, a bit jealous (I confess).
Driving a mood more than a look ?
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